It can be noted that a number of leaders talk about culture, but work little towards improving culture. Myatt discusses five critical areas for building a sustainable culture. He states that great corporate cultures are intentionally built by design:
- Culture and strategy go hand in hand
Culture is extremely important for the success of any organisation. However, if it is built without a strategy or not driven by the strategy, culture can prove hazardous. A strong and healthy corporate culture requires the corporate strategy to be its key driver. - The best construct for a successful culture needs to be selected
Culture is less about complex frameworks and more about people. Leaders should understand that culture is not something that requires managing but something that requires leading. - Leadership and management should work together
Leadership and management need to coexist and work together in order to bring out the best in them. However, in recent times, businesses have created a culture of management, but what they really require is a culture of leadership. - Leadership should be ubiquitous
In order to create a culture of leadership, think of leadership as ubiquitous and not scarce. Every person in the organisation should be able to lead. - It takes courage
Creating a culture of leadership requires a tremendous amount of courage.
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